INTRODUCE YOURSELF IN ONE SENTENCE...
I’d say I’m a bit like four seasons in one day and when something lights me up, I get tingles.
WHAT’S YOUR WHY?
Scent invokes nostalgia… it evokes emotions unturned and allows one to embody the archetypes within. I created Wilder with the intention to allow scent to carry the creative passion I had inside of me into the tangible, as an outlet to express and connect with my essence and for all of us to lean a little more into the magic.
YOUR BRANDS POINT OF DIFFERENCE?
Wilder is intuitively blended and left to marry and synergise with quartz crystal for a minimum of six months, coinciding with full moons, to bring about some la luna magic ☺. It is derived from 100% natural and *certified organic ingredients (where possible) without any synthetic fixatives found in commercial perfumery. All of the processes from creation to completion I personally hand craft, so lots of love is poured into each bottled scent. Wilder Alchemy came to me in meditation along with the names of scents; from there the process began.
WHO OR WHAT INSPIRES YOU?
So many incredible people, mostly those whom are courageous enough to follow their hearts and really truly not let their fears or anyone else’s stop them from experiencing what they want in life. Witnessing my friends creating their dreams inspires me to keep cultivating my own. I am blessed to have so many wondrous women around me, the women in my family, friends, new friends and the people I get to connect with on a daily basis. And the serendipitous moments that make it all the more fun!
FAVOURITE ESSENTIAL OIL?
Oooh this is tricky, and honestly it varies with my seasons of life currently I’d have to say Rose, for no other oil drops me into that space of softness and total femme like that of the precious oil. They say that rose emulates love – who doesn’t need a bit of love every day!
And Wild Orange – there’s something so joyful and raw about wild orange that helps me remember to just be a little more child like, to have fun - we have to play it needn’t always be so serious.
WHO IS YOUR IDEAL COLLABORATION WITH?
When I was completing my business plan I set an intention of creating a yoga mat range using Australian bush flowers and selected scents to really magnify the space we are giving to ourselves when we connect with our practice. I have not only recently made a much-cherished dear friend (who is a real life mermaid!) but we are also working on a collab together with her delightful brand Bowern to bring this creation to life. Dream Collab.
HOW DO YOU WANT PEOPLE TO FEEL WHEN THEY USE YOUR BOTANICAL PERFUMES?
As if there is nothing else they need to feel like the woman of their dreams.
BIGGEST CHALLENGE YOU’VE FACED WHILST BUILDING YOUR BRAND?
Finding the courage to put Wilder out there as a tangible product. For me packaging was such a hurdle as I was trying to make everything ‘perfect’ and it was the final piece I was stalling on, as once it was finished and printed, I had this creation ready to be shared. It was terrifying and exciting all at the same time to have no excuse left not to ‘jump’! It’s great to look back and laugh at how serious I made it all out to be - hopefully this time round I can remember to just enjoy the process.
WHAT WILL 2019 LOOK LIKE FOR WILDER ALCHEMY?
Lots of mini heart explosions and tingles ha ha truly sharing all of the gifts that Wilder brings with those that seek to find it. Expanding stockists nationally and potentially internationally, and most of all creating every botanical perfume from the heart.
IF YOU COULD OFFER ONE FINAL PIECE OF ADVICE…?
Oh gosh – something for me (and that I’m still learning daily) is let go of comparison... your brand your business whatever your growing is your own creation. It’s not meant to be like everyone else’s… stay outside the box and do what frightens you the most – that’s where the magic is ☺